You Wear It Well

By the time you read this, it will have been a week since gold broke $4,000 an ounce. I’m not making any more predictions at this point. These are unprecedented times to say the least. The subject on everyone’s mind is what is going on with gold? It has been an interesting topic of discussion in the shop, and I appreciate everyone’s opinions and input on the matter. Just as I predicted, my customers have been surprised at the increase in cost on items such as lobster claws, pendant bails, earring backs, and other seemingly “small” items. Just because it’s small doesn’t mean it’s cheap. In fact, the smaller it is, the more labor it takes to make or repair it. I wish there were a magic wand I could wave to take me back to the 90s. I would have stockpiled gold bars and eaten ramen noodles for a decade. I’d be sitting on a literal gold mine right now. You know who isn’t surprised by the cost of repairs and parts? Those of you smart enough to have invested in gold bullion 30 years ago. This moment in time is what you have been waiting for. Hats off to you! May I have your financial advisor’s phone number?

This recent development has not slowed down our business in any way. We are churning out hundreds of repairs per week, gold chain and pendant sales have been strong, and the custom work has exploded with interest. Our store has weathered many storms metaphorically and literally. Our silver selection will be expanded, including our newest creation, “The Marco Island Pendant.” (See our ad)

Lab diamonds set in minimalistic settings have been in demand. Think lab stud earrings, solitaire pendants, and dainty rings with big stones. You can get a big look for little money in simple gold settings. I’m also seeing the opposite happen. My clients are loving the savings from choosing a lab diamond, and the budget is bigger for a custom setting with all the bells and whistles. These are the projects I enjoy the most. I’m at my happiest when I can be creative. Labs have opened a whole new world of possibilities in design. Bring on the bling!!!

Gold is not going anywhere. Gold brings the glamour; a gift of gold warms the heart and nearly every woman feels their heart flutter when presented with a tiny little box. Great things do come in small packages. Women love to accessorize, and we love to have options. My favorite customers are always the lookers, people who enjoy feasting their eyes on all the sparkly things and taking the time to pick the perfect piece that will suit their beloved. Come in and see all the latest designs, we are preparing for a fantastic Christmas and have many new and beautiful things to share with you!