The Evolution of Dog Treats

It has been a little over one year since Michele O’Gorman opened her own spa, Evolutionary Aesthetics, in the Shops of Olde Marco. Whether it is expanding her retail boutique within the spa, starting a rewards program for facial packages, to the addition of deluxe manicures and hand/arm massages to her services list, her exceptional eye for detail and trained touch in making her clients glow continues to evolve.

Partnering with her boyfriend, John Dvorschak, they have opened ‘Fur the Love of Pups’, a permanent staple at the brand new The Artisan Market of Naples.

Offering all natural, no fillers, and no additives or preservatives dog treats and snacks – the emphasis and assurance on quality and use of only the best ingredients are sure to make all fur babies tails wag!

Whether you are a new or returning client of Evolutionary Aesthetics, one quickly learns this level of quality is nothing new for Michele. Her use of the signature Valmont line, a luxury Swedish brand, for her facials and hand/arm masks shows that product ingredients are something she takes very seriously.

Her partner, John, feels the same way. Having owned and operated a steakhouse for 15 years, he has cooked for people, built a business, and has learned what goes into the food you make matters.

He shared the origins of their special recipes, beginning with his beloved dog Jenkins. “When she was around nine years old, she began having stomach problems,” said Dvorschak. “I reached a point where I wasn’t comfortable simply putting another bowl of commercial dog food in front of her and hoping for the best. So, I did what I knew how to do. I started cooking. I made her meals myself. I learned what she liked, paid attention to what agreed with her, and started making her treats too. I wanted to know what I was putting in her bowl. What started because I was worried about my dog became something I loved doing for her.”

O’Gorman and Dvorschak were high school sweethearts. They dated for four years before life took them in different directions, but then 31 years later, they found their way back to each other. Now, with their combined passion for products made of only the best and their love for dogs, they began searching for a home to put this passion on shelves accessible for all.

“We looked at a few places in Naples,” said Michele, “But either the location was not ideal, or the rent was too high.” Then news of The Artisan Market of Naples coming soon found its way to them, and everything clicked.

“The location is perfect, Kristine and Joe (the owners) are incredible, and the market is fully air conditioned!” O’Gorman and Dvorschak were quite pleased to become a permanent vendor with their own table and space for their products. They also have a special board where happy customers are encouraged to bring a photo of their pup to be included in the Fur Family.

In addition to the treats, they offer homemade bandanas with seasonal touches, custom gift baskets for birthdays and holidays, and whimsical toys fit for any pooch.

A few sample jars await visiting pups and even their humans, and the clear-to-read ingredients are completely safe for both two- and four-legged customers!

This spurred the idea to add a ‘Human Collection’, and they have recently launched peppermint bark for their two-legged customers with additional items in the coming week.

Even more products are in the pipeline, and an online store is near complete at www.furtheloveofpups.com.

In the meantime, customers can reach out with inquiries at 239-821-2204 and woofyummies@gmail.com

Fur the Love of Pups is located at Booth #309 inside The Artisan Market of Naples, 8793 Tamiami Trail East, Naples. Hours: Wednesday-Sunday 10:00 AM – 4:00 PM.

Evolutionary Aesthetics, 188 Royal Palm Drive, Marco Island. Hours: Tuesday through Saturday, 9:00 AM – 6:00 PM and 10:00 AM – 4:00 PM Sunday. They are closed on Monday.

www.evolutionary-aesthetics.com