Summer is the Perfect Time for Projects

“Why does it cost so much? That’s so expensive!” Every time I quote a repair or give a price on a piece of jewelry, I brace myself for this response, especially if the customer isn’t a regular jewelry shopper. My regulars understand better what is going on in the industry. Unfortunately, though, the most difficult part of the rising cost of gold is that some traditions have gone by the wayside. I had a very nice lady the other day interested in a nice gold chain and cross for an infant. It had been a very long time since she had bought gold. To say she was shocked was an understatement. I really felt bad because I wanted to help her. She didn’t want anything lightweight, and the heavier it is, the more it costs. It seemed like way too much money to spend on an infant, but she wanted it to be wearable for many years. So, we had to go longer and heavier. Unfortunately, it was just out of budget. This is a constant frustration for me because I clearly remember my childhood gifts of a handmade Claddagh ring from my father, and a Miraculous medal and cross from my Papa. The fact that new generations may not have the same pleasure of gold is bothersome to me. Silver has been the solution for many. For christenings, little silver bracelets engraved with the baby’s name have done quite well.

Our compass jewelry has sold exceptionally well this season. Our clients love the idea of the compass and are presenting it to their graduates as a nice token for their future. “Chart your course,” so to speak, is the sentiment. Jewelry with meaning to people is our specialty. I have them in several sizes and finishes to choose from. Almost too many to choose from! They’ve been flying out of here as quickly as I can order them. Speaking of jewelry with meaning, our Marco Island angels sold well over Mother’s Day. That pretty little angel has been the source of joy for many recipients over the years, and I love hearing the stories from people who have gifted them to a loved one and made them very happy.

Another big hit of the season is remounting customers’ diamonds in new settings for a style refresh after many years. My customers love the updated looks while using their existing and much-loved center diamond. For those who are less enamored with their center stone but love their ring, I suggest a lab diamond upgrade. We have replaced their diamond with a larger and brighter lab diamond, with some modification to their existing ring, and they have been so pleased. This is what it’s all about. Repurposing and appreciating what we have, but tweaking it in a way that it can be appreciated for many more years to come. I’ve heard from my clients that other jewelers have turned them away when they make this request, but our little shop understands sentimentality. Bring your ring in for an assessment to see what the possibilities may be. Sometimes there are limitations, of course, but you may be surprised at the potential. These projects always bring me the most satisfaction when I see people fall in love with their jewelry all over again.

Over the Mother’s Day holiday, our store helped three couples get engaged. Every ring we did was set with a beautiful lab diamond. Classic was the choice for the setting. We set up two solitaires and a stunning three-stone. Radiant cuts are popular as ever, and oval is having a moment as well. People are still inquiring about marquis diamonds. I always advise people to be careful with a marquis as those two sharp points may not be a good choice if taking care of children or for someone working vigorously with their hands. There are pros and cons to every diamond shape choice. Come in to look at our selection of loose lab diamonds, and we can dream up the perfect ring for you or your beloved’s dreams.

As always Marco Island, thank you for your continued support of our little shop. I know my father’s absence has been a bit of a surprise to some. The days are long, but the years are short, and I miss his daily presence as well. I’m doing my best to fill in his very big shoes, and there may be some bumps in the road along the way. Transition can be difficult, but most of you understand and appreciate the 30 years of his life he has dedicated to his customers. He’s always available for me to consult with if he is not physically present on the island, and I am committed to learning this business inside and out and continuing his legacy. I am fortunate to have two other extremely talented goldsmiths helping out, one of whom is my brother. His skills rival my father’s any day of the week, and his young eyes have proven to be valuable!