So Many Choices!

It’s my favorite time of the year! The store is sparkling with all of the beautiful things I have found. Our decorations are up, and lots of familiar faces have been popping in to get ideas for Christmas. It’s a nice mixture of repairs, new custom projects, and remounts. On our retail side, crosses are a very strong seller. I have a nice selection of both crosses and Jewish stars in gold or silver, with or without diamonds. Lab diamond rings, both custom and my own designs, have been flying out of here fast!

Let me tell you about how much I love lab diamond jewelry. My appreciation for them has evolved over time. At first, I was confused. Why would anyone want to buy an expensive fake diamond? We declined to offer them when they were still quite pricy. I just couldn’t wrap my head around spending $10,000 for a two-carat lab diamond. It didn’t make sense to me. Now, the same diamond goes for $2,000 or less. I price my lab diamonds aggressively, easily beating online pricing. The reason for this is simple. I don’t want to sell one piece of lab diamond jewelry and never see you again. I want women to build the jewelry collection of their dreams with labs through the years. When you think lab diamonds, I want you to think of Lindsay. I have earned the moniker “The Lab Queen” in the store from my colleagues. I am currently dripping in them and loving it. They’re beautiful, they sparkle, and they get attention! I proudly tell people they’re labs, but you don’t have to. I want women to know there is a new option to expensive natural diamonds that is socially acceptable. Let’s be real, natural diamond prices for large carat stones are out of reach for the average jewelry buyer. That’s a whole other article subject I will save for another time. Trends can be fleeting, and natural diamond prices fluctuate based upon supply and demand. The most common question I receive about lab diamonds is regarding the price and value.

When we buy a lab, we are paying for the labor to produce it. The cost of growing the crystal, cutting and faceting the diamond, grading it, and setting it is all wrapped up in the final cost. Every process after the growth is the exact same as a natural diamond. The same people cut them, grade them, and set them like natural diamonds. The reason they are tough to resell is because by the time you have tired of the piece of jewelry, lab diamond prices will have dropped again as they improve the technology and flood the market. This is why I encourage my buyers to pick a design they will love for all time. Modern yet classic tends to fit the bill. This is why the most popular pieces tend to be the studs, tennis bracelets, and solitaire pendants. Most of my newlyweds are selecting lab diamonds for their engagement rings. They love the savings, and the larger carat weight is trending right now, putting a natural diamond out of budget.

When I quote a custom lab diamond ring, the most common response has been “That’s it?” I love hearing that because I know it is affordable. A soon-to-be-wed young couple should be able to buy a beautiful ring for $2,500-$3,500. I just don’t think people need to spend $10,000 on a ring when they are planning a wedding, honeymoon, buying a house, and starting a family. However, I can spend $10,000 easily on a GIANT lab diamond ring, and I have! Those are exciting projects and get people’s tongues wagging, which is also fun. You have to stop in and see all of my in-stock lab diamond jewelry. I have dozens and dozens of cutting-edge designs. I’ve loaded up for Christmas; we’ve never offered such a dynamic selection before. The displays are packed and getting a ton of attention every day. As always, the most exquisite and interesting pieces move quickly.

Guys, it is December 4th, and you only have three weeks until Christmas! Get in here now, especially if your wife has a specific piece in mind. My suppliers have limited inventory for restocking and reordering out-of-stock items cannot be guaranteed by Christmas. Honestly, my nerves can’t take it anymore. Christmas is the same day every year; don’t be caught by surprise!

To my loyal customers, thank you as always for all of your support. Your kind words about my and my dad’s writing and your trust mean the world to us. We are excited for the upcoming season and can’t wait to show off all of our beautiful offerings. We have been blessed with many dozens of homemade cookies lately. Thank you for thinking of us and sharing!