Passion and Permanent Makeup Artistry

Laura Catherine Beatty brings not just extensive training, skill, and experience but also unbridled passion to clients as a permanent makeup artist.  

The 2000 Lely High School grad is a licensed master esthetician, with certifications in cosmetic and medical tattoo artistry. Beatty has begun providing services on Marco, twice a week, at Skin Renewal Systems Salon and Spa. It’s a satellite location for Naples Permanent Makeup, the business established in 2022.  

Permanent eyeliner, permanent eyebrows using the new “Nano Brow” technique, repairing “micro bladed” tattoo brows, and permanent makeup removal are among her services, as is areola and 3-D nipple tattooing. Beatty also holds a specialty certification in oncology esthetics, the field of skincare that helps cancer patients contend with the side effects of treatments.  

She added oncology esthetics to her repertoire after being exposed to information on medical skin conditions during her permanent makeup schooling and later, after opening her business, encountering clients who were or had been cancer patients. 

“A lot of them who came in for eyebrows were there because of hair loss due to chemotherapy,” she said. “I had also gotten interested in 3-D nipple areola restoration. So, in 2020 I went to Houston to learn how to do that and at the same time, I wanted to learn all I could about how chemotherapy treatments and cancer can affect the skin. I felt that if I had a better understanding of the skin conditions, I could become a better tattoo artist and have my work last longer for those clients.” 

Born in Pittsburgh and raised on Marco, Beatty is a University of Florida graduate, with a degree in exercise science and sports medicine. She was working as a fitness instructor when she began the journey to her current career. While pursuing an advanced trainer certification it became necessary to wear makeup for videos the class required.  

“All of the makeup would come off in about five minutes after starting to work out,” explained Beatty. “I was experimenting with different waterproof cosmetic lines and ended up pursuing my certification in makeup artistry to be able to do makeup for fitness instructors’ videos.”  

That led tobecoming a make artist for proms and weddings andgiving makeup lessons.”  

“I did so many older women that just loved their makeup,” she said. “And I was very good at eyebrows because most older women are lacking in that department. My teacher said, ‘Why don't you do permanent makeup?’ And I said I would never tattoo someone's face. She asked why and I said, “Because it looks terrible.’ She said, “Why don't you find a way for it to look good?’ So, I did. I went to school and I said, ‘I'm going to learn how to make this look natural and not tattooed.’” 

She is a graduate of the Chesapeake School of Esthetics in Maryland. She has received additional training at several well-known renowned institutes, both national and international. Beatty has also received multiple awards for her work since becoming a professional in 2019, including being named a “Best of Gulfshore Life” award winner for 2023 and 2024. 

Beatty joined Skin Renewal in January. The relationship came about after the salon referred a client to her permanent eyeliner work.  

“She went back to them and let them know that she was very happy with the service,” said Beatty. “So, they contacted me, asking me if I would be interested in seeing some of their clients on Marco. It’s actually worked out great because even though I have my own office in Naples, I do have quite a few Marco clients. So not only is it more convenient for my clients down there, but I'm also able to service their (Skin Renewal) clients there, as well.” 

Beatty resides in North Naples with her husband Dustin, a Marco firefighter for 22 years, and their four children and is proud to be a bonus mom to his four children. 

She pointed to several factors that set her apart from other local medical tattooing and permanent makeup practitioners. Chief among them is a focus on “realism” honed through extensive study with mentors.  

“It’s a technique with both nipples and eyebrows to where you don't know they're tattooed,” explained Beatty. “The nipples truly look 3D. They look completely natural. Eyebrows - my clients walk around and nobody should know that they had their eyebrows done. They should look very natural. That's something that’s always been really important to me because back when I told my teacher I'd never tattoo somebody's face, you could see people whose eyebrows were tattooed and it wasn't a good look. So, I want to make sure that my clients have long-term results that they're happy with.” 

Skin Renewal Systems Salon and Spa is located at located at 1000 N. Collier Blvd., in the Heritage Square plaza. For more information, please visit skinrenewalmarco.com/ or call 394-1083. Naples Permanent Makeup is located at 10661 Airport Pulling Rd. For more information, please visit naplespermanentmakeup.com or call 239-249-2259.