Dietary Supplements Market Size, Share, Leading Companies, Emerging Trends, Growth Drivers, and Future Outlook (2025-2030)

"MarketsandMarkets™"Dietary Supplements Market by Type (Botanicals, Vitamins, Minerals, Amino Acids, Enzymes, Probiotics), Mode of Application (Tablets, Capsules, Liquid, Powder, Gummies/Chewables), Target Consumer, Function, Region - Global Forecast to 2030

The global dietary supplements market is projected to grow from USD 192.60 billion in 2025 to USD 278.41 billion by 2030, registering a robust CAGR of 7.6% during the forecast period, according to the latest market analysis. The market’s growth is being fueled by increasing consumer preference for health supplement products, rising preventive healthcare adoption, the growing burden of chronic ailments, and heightened awareness of micronutrient deficiencies.

The rapid expansion of the dietary supplements market is attributed to growing nutrition awareness, the adoption of healthy lifestyles, and the rise of e-commerce and online retail platforms, which have significantly improved consumer access to dietary supplements.

Key Takeaways:

• North America is estimated to account for a 33.3% share of the market in 2025.
• By type, the botanical segment is expected to register a significant CAGR of 8.1%.
• By target consumer, the adult segment is projected to dominate the market during the forecasted period.
• By function, the sports nutrition segment is projected to grow at the highest CAGR during the forecasted period
• By mode of application, the capsules segment is estimated to hold a significant market share.
• Nestlé, Abbott, and Haleon Group of Companies were among the companies identified as star players in the global dietary supplements market, given their strong market share and product footprint.
• Amway Corp., American Health, and others have distinguished themselves among startups and SMEs by securing strong footholds in specialized niche areas, underscoring their potential as emerging market leaders.

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Market Insights by Type

Among supplement types, vitamins are expected to hold the largest share in 2024. Increasing consumer recognition of the role vitamins play in overall health and wellness has driven demand for vitamin-based dietary supplements.

Market Insights by Target Consumer

The adult segment is projected to dominate the dietary supplements market in 2024. This trend reflects growing health consciousness, the desire to manage specific health conditions or deficiencies, and the rising aging population seeking preventive healthcare solutions.

Market Insights by Mode of Application

Capsules account for the largest market share, as consumers perceive them to offer better nutrient absorption compared to tablets. Capsules also provide a convenient and user-friendly form, contributing to their popularity.

Regional Market Outlook

North America is anticipated to hold the largest share of the global dietary supplements market in 2024. The region’s dominance is supported by the high prevalence of chronic diseases and strong consumer awareness of the health benefits associated with dietary supplements.

Leading Dietary Supplements Companies:

The global dietary supplements market features several leading companies, including Nestlé (Switzerland), Abbott (US), Amway Corp (US), Otsuka Holdings Co., Ltd (Japan), Glanbia PLC (Ireland), Bayer AG (Germany), Haleon Group of Companies (UK), Herbalife International of America, Inc. (US), Nature’s Sunshine Products, Inc (US), Bionova (India), Arkopharma (France), American Health (US), H&H Group (Hong Kong), Nu Skin (US), and Vitaco (New Zealand).

Recent Developments in the Dietary Supplements Industry:

• August 2025: Vitanergy Health US Inc. launched three new products: D3 multivitamin gummies, B-Complex gummies with folate, and a “Rejuvenate & Glow” 4-in-1 capsule, targeting women’s daily nutritional needs with the inclusion of clean-label and vegan-friendly formulations.
• June 2025: Nature’s Bounty launched products that addressed women’s wellness, healthy longevity, and digestive health. The product included supplements such as Advanced Menopause Relief, Ultra Collagen Booster Capsules, Advanced Vital Heart, Superfoods Plus Energy, and Prebiotic + Postbiotic + Probiotic Gummies.
• November 2024: Nestlé expanded its Materna brand portfolio with the launch of two new products, Materna Pre and Materna Nausea. These products are designed to address critical needs in women's fertility and pregnancy. This innovation reflects the company's strategic focus on maternal health.

Related Reports:

North America Dietary Supplements Market

Asia Pacific Dietary Supplements Market

Europe Dietary Supplements Market

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