¡ARTE VIVA!, a Yearlong Celebration of Hispanic Art and Culture

Florida’s Paradise Coast will resonate with the heritage, sounds, dances, and visual arts of the Hispanic community.

Get ready to embark on a journey into the vibrant heart of Hispanic arts and culture as Florida's Paradise Coast gears up for an exhilarating celebration like no other - ¡ARTE VIVA! Presented by the Naples, Marco Island, Everglades Convention and Visitors Bureau, this yearlong extravaganza promises to be an unforgettable tribute to the rich cultural tapestry of the Hispanic community, which constitutes nearly 30% of the region’s population.

¡ARTE VIVA! recently earned two prestigious SUNsational Awards presented by the Florida Festivals and Events Association. These accolades recognize innovation, uniqueness, and creative collaboration. In its budget category, ¡ARTE VIVA! secured the First Place award for its exceptional Public Relations/Media Campaign, and an impressive Third Place for its captivating Website.

John Melleky, Arts and Culture Manager for the Naples, Marco Island, Everglades CVB stated, "Last year's inaugural season was a great success.  Over 293,000 attendees participated in the diverse cultural programs offered by 20 organizations throughout Collier County.  ¡ARTE VIVA! provided a tremendous platform to promote Collier County’s cultural assets because we know that Collier County Is Culture."

Last year's ¡ARTE VIVA! advertising campaigns achieved over 50 million impressions across key drive markets. Social media campaigns that showcased individual artists’ stories garnered over 7.5 million impressions, 59,000 website visits, and nearly 44,000 video views.

The second season of ¡ARTE VIVA! will bring some extraordinary new programs:

The Naples Zoo, a new addition to the festival, will offer an exciting journey through the South America exhibit, where you'll encounter captivating creatures such as Capybaras, Coatimundis, Toucans and Tapirs.

Gulfshore Playhouse takes the stage with Pulitzer Prize winner and Tony-nominated playwright, Quiara Alegría Hudes, and her compelling play 26 Miles in October. This heartwarming story unfolds the tale of a fractured family rediscovering the power of love.

Naples Botanical Garden will celebrate Día de los Muertos on November 4-5. Originating in Mexico, this vibrant holiday invites the community to come together, share cherished memories of loved ones, and celebrate the bonds that unite us.  This returning event from last year is a highlight of the fall calendar of events.

Public art takes center stage with two installations.  Arts organizations are working together to create a tapestry called Weaving Narratives, which will be installed at Naples Art Institute in March 2024.  Now showing is The Face of Immokalee, a captivating installation at Lipman Farms in Immokalee. Photographer Michelle Tricca honors the resilient Immokalee community through a striking series of black and white portraits of its children.  This moving work will also be on display at Artis—Naples, The Baker Museum, from November 2023 – April 2024.

¡ARTE VIVA! will also be filled with the rhythm and melodies of talented Hispanic artists. The Marco Island Center for the Arts' Musical Interludes will introduce a variety of musical talents, including Latin Grammy winner Dr. Ed Calle, local sensation L-Yen, and Latin Grammy nominee Leslie Cartaya. Meanwhile, Artis—Naples boasts a lineup that includes nationally renowned artists Gilberto Santa Rosa and Pink Martini.

This year’s lineup will also include Arts Alive! gatherings every Thursday at Naples Art District, a medley of outdoor art festivals, and much more. ¡ARTE VIVA! is set to offer residents and visitors an unrivaled assortment of events and performances throughout the year, spread across multiple locations throughout Florida's Paradise Coast. It's a heartfelt tribute to the beauty and unique contributions of Hispanic culture.

For a comprehensive list of upcoming events and to immerse yourself in the ¡ARTE VIVA! experience, please visit the ¡ARTE VIVA! website atwww.arte-viva.com.