76% of Permanent Jewelry Studios Won't Publish a Price, US Audit Finds

Posted
Getting your Trinity Audio player ready...

Nobody Will Quote You for a Welded Bracelet Until You Sit Down

Philadelphia, United States - September 2, 2026 /The Permanent Jewelry Guide/

PHILADELPHIA - September 2, 2026 - Three out of four permanent jewelry studios in the United States do not publish a price anywhere on their own website, according to a review of 1,245 studios released today by The Permanent Jewelry Guide.

The review found that 301 of 1,245 studios - 24% - list a starting price online. By contrast, 91% publish a phone number and 81% publish their opening hours, indicating that the omission is specific to price rather than a general absence of information.

Bar chart showing 91% of US permanent jewelry studios publish a phone number, 81% publish opening hours, 26% offer online booking, and 24% publish a starting price

Permanent jewelry - a chain welded closed on the wrist with no clasp, also sold as a "forever bracelet" - has grown into a national category since 2022. It is typically priced per inch of chain, with the metal driving most of the cost.

What the published prices show

Among studios that do publish a figure, the median starting price is $65. The middle half fall between $40 and $90, and the full range runs from $15 to $300. These are starting prices, meaning the cheapest chain a studio offers, so a finished piece in solid gold typically costs considerably more.

State-level medians vary, but the samples behind them are small and the review cautions against reading too much into the ordering. Chain metal moves the final price far more than geography does: gold-filled chain, offered by 407 of the studios reviewed, sits at the lower end, while solid 14k gold, offered by 309, sits well above it.

Why price is missing

Per-inch pricing gives studios a defensible reason to quote in person, since the total depends on wrist size and chain choice. The practical effect is that most customers cannot compare anything before booking an appointment.

"Someone can find out that a studio opens at ten and takes walk-ins, but not whether a bracelet is forty dollars or two hundred," a spokesperson for The Permanent Jewelry Guide said. "That is a strange gap in a category people mostly buy on impulse, and it is the single most common question we see asked."

The review also found that 26% of studios offer online booking, 398 host private parties or group events, and 78 travel to customers.

Method

Studios were identified through public business listings across US metropolitan areas and their surrounding suburbs, then each candidate was checked against its own website. A business was included only where its website advertises permanent jewelry or its registered business name states it. Prices were recorded from those same websites during August 2026.

The directory notes an important limitation: the pricing figures describe only the self-selecting subset of studios willing to publish a price, a group that may skew cheaper, since a studio confident it is competitively priced has more reason to advertise the fact.

Full national and state-level figures, including sample sizes for every state, are published at thepermanentjewelryguide.com/price-index and are free to reproduce with attribution.

About The Permanent Jewelry Guide

The Permanent Jewelry Guide is an independent directory of permanent jewelry studios covering all 50 states and the District of Columbia. It is not affiliated with any studio, brand or equipment manufacturer. Its verification method and the counts behind every claim are published at thepermanentjewelryguide.com/how-we-verify.

Media contact: media@thepermanentjewelryguide.com

image-1787247218981.png

Contact Information:

The Permanent Jewelry Guide

Philadelphia, PA

United States

ThePermanent JewelryGuide

https://thepermanentjewelryguide.com/

#xpr

Comments

No comments on this item Please log in to comment by clicking here