Our Mission

Provide a fresh perspective on local news and information in a reader friendly attractive format. Our staff is a group of dedicated, civic-minded professionals with many years of experience in keeping their fingers on the pulse of Southwest Florida. Our goal is to put readers in touch with the area in which they live and play. With that, we bring them closer to you, the business owner. Your message in Coastal Breeze News will be received by over 30,000 readers with each edition! With today’s business trends, we understand your need to target advertising where it’s the most cost effective. The Coastal Breeze News rates and distribution have been designed with that goal in mind! Call today to see how we can help your business grow.

Respectfully,
Val Simon

Distribution

Coastal Breeze News publishes and distributes 10,000-15,000 copies (depending on season) every other week to over 300 locations in our coverage area. Based on newspaper industry standards showing an average of 2.5 readers per copy, Coastal Breeze News advertisers can reap the benefits of reaching over 25,000 people per issue! Our coverage area includes Marco Island, Isles of Capri, Goodland, Naples, Everglades City and Chokoloskee. These are vibrant communities with commerce, recreation and entertainment intertwined in their appeal to full-time residents, visitors and seasonal residents.

We’re verified! Coastal Breeze News circulation is audited by the Circulation Verification Council which uses the most thorough stringent methodology in the industry-meaning you can TRUST our numbers!

Advertising Sizes & Rates

• Sizes are for a quick look at our rates, other sizes available.
• All prices include full color.
• Nonprofit organizations with 501c 3 status, annual rate.
• Ads prepaid are given  a 2% discount. Black and white ads discounted 10%.
• Special positions available for 15% additional charge.

Ad sizes

Contracts

Annual Contract  (26 Times)
Full Page $475
Half Page $245
Quarter Page $130
Eighth Page $69

13 Times Contract (6 months coverage)
Full Page $525
Half Page $290
Quarter Page $150
Eighth Page $78

6 Times Contract (3 months coverage)
Full Page $575
Half Page $305
Quarter Page $160
Eighth Page $89

No Contract:
Full Page $800
Half Page $475
Quarter Page $250
Eighth Page $150

Ad Material Deadline

Friday at 4 p.m., one week prior to publication. Ads requiring proofs must adhere to deadline with final proof corrections received by 5 p.m. Monday.

Classified deadlines Monday, 12 noon.

Acceptable Materials

Specifications to help us maintain the highest possible reproduction quality for your ad:

Do not submit ads done in Microsoft Publisher or Excel. We prefer .pdf format for materials, but can also accept .jpg or .tif versions. Use 200 -300 dpi (dots per inch) to accommodate our 100-line screen with a 30% gain. All fonts must be embedded in the file.  We use a CMYK format. Black text must be at 100% black for proper reproduction. Digital photographs should be sent at the highest resolution possible. Internet images will not reproduce in newsprint.

Effective Ad Layout Tips

• Headline Focus: Be concise and entice the reader to read the rest of the copy.
• Typefaces: Utilize bold, italics and spacing without mixing a variety of typefaces.
• White Space: Make sure there is enough open space in your ad, not too busy.
• Reason: Create a sense of urgency; give a reason to buy now.
• Simplify: Say what you want to say but keep it simple, not wordy.
• Images: Logos and photos attract attention and are recognizable.

Classifieds

Classified ads up to 20 words are free of charge.  Any additional words, or features, can be made at an extra charge of 20¢ per word. Call for quote.

Click here to go to ‘Classifieds’ and download/print a classifieds ad request form.

Inserts

Inserts start at $25 per thousand, with materials supplied no later than 8 days prior to insertion. Multiple page inserts or printing quotes are available. Call your marketing representative for information.

Accounts

If you would like to set up an account for billing purposes, please see your account representative for information. Until credit account has been approved, ads require cash in advance and are eligible for a 2% discount.

Liability: Errors and Omissions

The Publisher has the right to reject or refuse any advertisement for any reason and is not bound to disclose such reasons. We work diligently to make sure our advertisers are pleased with their ads. Coastal Breeze News and Coastal Breeze Publishing cannot be held liable for any errors or omissions due to negligence or otherwise. Total liability is restricted to the first run of any advertisement and limited to running at no cost the amount of space equal to that in which the error occurred.

2011 Publication Dates                                       Deadline Dates

January 14                                                                     January 7

January 28                                                                    January 21

February  11                                                                   February 4

February 25                                                                   February 18

March 11                                                                        March 4

March 25                                                                       March 18

April 8                                                                            April 1

April 22                                                                          April 15

May 6                                                                              April 29

May 20                                                                            May 13

June 3                                                                              May 26

June 17                                                                            June 10

July 1                                                                               June 24

July 15                                                                             July 8

July 29                                                                            July 22

August 12                                                                       August 5

August 26                                                                      August 19

September 9                                                                  September 1

September 23                                                                September 16

October 7                                                                       September 30

October 21                                                                     October 14

November 4                                                                   October 28

November 18                                                                 November 11

December 2                                                                    November 23

December 16                                                                  December 9

December 30                                                                 December 22

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